While completing my postgraduate studies in International Trade at Victoria University I was involved in establishing a beverage innovation company. To grow this business we spent two years in Creative HQ where I was General Manager of our principal commercialisation which we licensed to a large alcohol manufacturer. Following on from this I have been working with a number of other start-up companies assisting them with growing strong export oriented businesses. My key areas of interest and expertise are market expansion, marketing, branding and new product development, in particular in the FMCG, apparel and food and beverage sectors. I also have strong interests and connections in Asia and have worked with the Ministers of Foreign Affairs and Trade on Asia Pacific engagement strategies and the China Free Trade Agreement.